At the Cherry Blossom Festival today, one of the food vendors was the Burrito Bandito, replete with a lovely stereotypical image of a Mexican bandit, dying to get his greasy little hands on your delicious, overstuffed tortilla con carne. Classy! I dunno, something about seeing that bandito image at such a diverse event just struck me as ironic.
I probably wouldn't have thought about it again, but after I got home, I saw this article about Uncle Ben, who has been promoted to Chairman of the Board. There was mention of a few of the many racial stereotypes used in advertising various products:
Weird serendipity. Also, I'm not sure how I feel about the fact that when I saw the article, I actually assumed it was an April Fool's joke.
In addition to Uncle Ben, there was Aunt Jemima, who sold pancake mix in ads that sometimes had her exclaiming, “Tempt yo’ appetite;” a grinning black chef named Rastus, who represented Cream of Wheat hot cereal; the Gold Dust Twins, a pair of black urchins who peddled a soap powder for Lever Brothers; the Frito Bandito, who spoke in an exaggerated Mexican accent; and characters selling powdered drink mixes for Pillsbury under names like Injun Orange and Chinese Cherry — the latter baring buck teeth.